The Future of Marketing: Trends for BA (Hons) Marketing Students
As a BA (Hons) Marketing student, it is crucial to stay ahead of the curve and be aware of the latest trends in the ever-evolving field of marketing. With technology constantly changing the way businesses connect with consumers, it is important to adapt and embrace new strategies to succeed in the competitive world of marketing.
Here are some key trends that BA (Hons) Marketing students should keep an eye on:
| Trend | Statistics |
|---|---|
| Social Media Marketing | 73% of marketers believe that their efforts through social media marketing have been "somewhat effective" or "very effective" for their business. |
| Content Marketing | Content marketing generates over three times as many leads as outbound marketing and costs 62% less. |
| Video Marketing | By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. |
| Artificial Intelligence | By 2025, the global AI market is expected to be almost $60 billion, up from $1.4 billion in 2016. |
These statistics highlight the importance of staying up-to-date with the latest marketing trends and incorporating them into your strategies as a BA (Hons) Marketing student. By embracing new technologies and techniques, you can set yourself apart from the competition and position yourself for success in the future of marketing.
Remember, the future of marketing is constantly evolving, so it is essential to stay curious, adaptable, and open to learning new skills to thrive in this dynamic industry.
