London School of International Business (LSIB)

Top Frequently Asked Questions on the MSc in Strategic Marketing - A Comprehensive Guide for a 12-Month Journey

MSc in Strategic Marketing - FAQs

1. What is the duration of the MSc in Strategic Marketing program?

The MSc in Strategic Marketing is a comprehensive 12-month program designed to equip students with the knowledge and skills needed to excel in the field of marketing.

2. What courses are offered in the MSc in Strategic Marketing program?

Course	Description
Marketing Management	This course covers the fundamentals of marketing management, including market research, strategic planning, and customer relationship management.
Digital Marketing	Students will learn about the latest trends and techniques in digital marketing, including social media marketing, search engine optimization, and online advertising.
Brand Management	This course focuses on developing and managing strong brand identities, including brand positioning, brand extension, and brand equity.
Consumer Behavior	Students will explore the psychological and sociological factors that influence consumer behavior, helping them understand how to effectively target and engage with customers.

3. Is the MSc in Strategic Marketing program suitable for professionals with non-marketing backgrounds?

Yes, the MSc in Strategic Marketing program is designed to accommodate students with diverse educational backgrounds. The program offers foundational courses to help students build a strong marketing knowledge base, making it accessible to professionals from various fields.

4. How can I apply for the MSc in Strategic Marketing program?

To apply for the MSc in Strategic Marketing program, you will need to complete an online application form and submit supporting documents, including academic transcripts, letters of recommendation, and a personal statement outlining your interest in the program and your career goals.

By providing clear and concise answers to these top FAQs, we aim to provide valuable information to prospective students interested in the MSc in Strategic Marketing program. For more information, please visit our official website or contact our admissions team. Get ready to embark on a transformative journey towards a successful career in marketing!