London School of International Business (LSIB)

Top Frequently Asked Questions about MSc in Strategic Marketing Top Up:

What is MSc in Strategic Marketing (Top up) course all about?

The MSc in Strategic Marketing (Top up) course is designed for individuals who already hold a relevant postgraduate Diploma and are looking to further enhance their knowledge and skills in the field of strategic marketing. This course offers a comprehensive understanding of marketing strategies, consumer behavior, branding, and digital marketing, preparing students for successful careers in the marketing industry.

What are the key modules covered in the MSc in Strategic Marketing (Top up) course?

Module Name	Description
Strategic Marketing Management	This module focuses on the strategic planning and implementation of marketing initiatives to drive business growth and competitive advantage.
Consumer Behavior and Insights	Students will explore the psychological and sociological factors influencing consumer behavior, and learn how to use consumer insights for effective marketing campaigns.
Brand Management	This module covers the principles of brand management, including brand positioning, brand equity, and brand communication strategies.
Digital Marketing Strategy	Students will learn how to develop and implement digital marketing strategies, including social media marketing, SEO, PPC, and content marketing.

What are the entry requirements for the MSc in Strategic Marketing (Top up) course?

Applicants to the MSc in Strategic Marketing (Top up) course are required to hold a relevant postgraduate Diploma in Marketing or a related field. They must also demonstrate a strong academic background and the potential to succeed in a postgraduate program. In some cases, relevant work experience may also be required.

Why should I choose the MSc in Strategic Marketing (Top up) course?

The MSc in Strategic Marketing (Top up) course offers a unique opportunity for individuals with a postgraduate Diploma in Marketing to further enhance their skills and knowledge in the field of strategic marketing. With a focus on practical skills and real-world applications, this course prepares students for successful careers in marketing and provides a competitive edge in the job market.

With its comprehensive curriculum, experienced faculty, and industry-relevant placements, the MSc in Strategic Marketing (Top up) course is the perfect choice for individuals looking to advance their careers in marketing and stand out in a competitive industry.