Welcome to the world of strategic marketing, where every decision could make or break a business. If you're interested in taking your marketing skills to the next level, the MSc in Strategic Marketing (Top up) program is the perfect choice for you. Let's dive into the exciting courses offered in this program:
| Course Code |
Course Name |
Description |
| MKTG 601 |
Consumer Behavior Analysis |
Explore the psychological and sociological factors that influence consumer behavior and apply them to marketing strategies. |
| MKTG 602 |
Brand Management |
Learn how to build, maintain, and strengthen a brand to create long-term customer loyalty and competitive advantage. |
| MKTG 603 |
Digital Marketing Strategies |
Master the art of digital marketing, including SEO, social media, email marketing, and online advertising. |
| MKTG 604 |
Marketing Analytics |
Harness the power of data analytics to make informed marketing decisions and measure the success of your campaigns. |
These are just a few examples of the exciting courses you'll take as part of the MSc in Strategic Marketing (Top up) program. Are you ready to take your marketing career to new heights? Enroll today and join us on this thrilling journey!
