London School of International Business (LSIB)

Mastering Strategic Marketing: A Comprehensive Guide and Tutorial for MSc Students

If you are a student enrolled in the MSc in Strategic Marketing (Top up) course, then the Mastering Strategic Marketing guide is your ultimate companion. This comprehensive guide is meticulously crafted to provide you with the knowledge and tools necessary to excel in the field of strategic marketing.

From market research to brand management, this guide covers all aspects of strategic marketing in depth, ensuring that you are fully equipped to tackle any challenge that comes your way. Whether you are looking to enhance your skills or expand your knowledge, this guide has got you covered.

Table of Contents:

Chapter	Topic
1	Understanding Strategic Marketing
2	Market Segmentation and Targeting
3	Brand Management
4	Marketing Mix Strategies

This guide is not just a resource for your studies; it is a valuable tool that will help you succeed in your career. Its visually stunning design will keep you engaged, while its high-quality content will ensure that you are well-prepared for any marketing challenge that comes your way.

So, dive into the world of strategic marketing with the Mastering Strategic Marketing guide and watch yourself soar to new heights in your academic and professional endeavors.