Welcome to the Master Management (International Marketing) - 12 months program that delves deep into the world of international marketing. This course offers a comprehensive look at global markets through the lens of real-life case studies, providing students with a practical understanding of how businesses navigate the complexities of international trade.
Below is an overview of the courses offered in this program:
| Course Code | Course Title | Description |
|---|---|---|
| IMM 601 | International Market Analysis | An in-depth study of market research techniques and analysis methods used in international markets. |
| IMM 602 | Global Brand Management | Exploration of strategies for building and managing global brands in diverse cultural environments. |
| IMM 603 | Cross-Cultural Consumer Behavior | Analysis of how cultural differences impact consumer behavior and marketing strategies. |
By enrolling in this program, you will gain valuable insights into the ever-evolving landscape of international marketing and develop the skills needed to succeed in a global business environment. Join us on this transformative journey and unlock your potential in the world of international marketing.