London School of International Business (LSIB)

Mastering the Essentials with M.A. Marketing Management: Your Weekly Recap Guide

Welcome to the weekly recap guide for the course M.A. Marketing Management - 12 months! Here, we'll provide you with a quick overview of the key topics covered each week to help you stay on track and master the essentials of marketing management.

Week 1: Introduction to Marketing Management

Topic	Summary
Strategic Marketing	Learn about the importance of strategic marketing and how to develop a successful marketing strategy for your business.
Market Research	Discover how market research can help you identify opportunities and make informed business decisions.

Week 2: Brand Management

Topic	Summary
Brand Positioning	Learn about the importance of brand positioning and how to create a unique and compelling brand identity.
Brand Equity	Discover how to build and measure brand equity to strengthen your brand's value and reputation.

Each week, we'll dive into key concepts and practical strategies that you can apply to your own marketing initiatives. Stay tuned for more updates and insights to help you excel in the field of marketing management!