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London School of International Business (LSIB)

Harnessing Testimonials and Reviews to Boost Your New Business Launch Success

When it comes to launching a new business, testimonials and reviews can be powerful tools to establish credibility and attract new customers. By showcasing positive feedback from satisfied customers, you can build trust and encourage others to try your products or services.

Here are some tips to harness the power of testimonials and reviews for your new business launch success:

1. Collecting Testimonials 2. Displaying Reviews
Reach out to satisfied customers and ask for feedback. Make it easy for them to leave a testimonial by providing a simple form or template. Highlight positive reviews on your website and social media channels. Consider using a review widget or plugin to showcase testimonials prominently.
Use testimonials in your marketing materials, such as on your website, brochures, and advertisements. Include quotes and images to make them more compelling. Encourage customers to leave reviews on popular platforms like Google, Yelp, and Facebook. Monitor and respond to reviews to show that you value feedback.
Consider offering incentives for customers to leave reviews, such as discounts or freebies. This can help increase the number of testimonials you receive. Share positive feedback on social media and in email marketing campaigns. Word-of-mouth recommendations can be a powerful tool for attracting new customers.

By leveraging testimonials and reviews effectively, you can boost your new business launch success and set yourself apart from the competition. Don't underestimate the power of social proof in influencing purchasing decisions. Start collecting and showcasing testimonials today to attract more customers and grow your business!