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London School of International Business (LSIB)

Understanding Consumer Behaviour with a Diploma in Applied Psychology: Weekly Knowledge Bites

Unlock the secrets of consumer behavior with our Diploma in Applied Psychology course! Each week, we bring you bite-sized pieces of knowledge that will revolutionize the way you understand and connect with your target audience.

Week 1: The Psychology of Decision Making

Topic Key Takeaways
Cognitive Dissonance Understanding the discomfort of conflicting beliefs and how it influences consumer choices.
Anchoring Bias Exploring how initial information can heavily influence subsequent decisions.

Delve into the fascinating world of decision-making psychology and gain insights that will empower your marketing strategies like never before!

Week 2: The Influence of Emotions on Buying Behavior

Topic Key Takeaways
Emotional Triggers Discover how emotions drive purchasing decisions and how to leverage them in your marketing campaigns.
Neuromarketing Uncover the latest techniques used to tap into consumers' subconscious minds and create irresistible offers.

Learn how to harness the power of emotions to connect with your audience on a deeper level and drive sales like never before!

Join us on this enlightening journey into the minds of consumers and elevate your marketing game to new heights. Share this valuable knowledge with your network and watch your online presence soar to the top of search engine rankings!