Our BA (Hons) Marketing Management - 24 Months Programme offers a comprehensive curriculum designed to equip students with the knowledge and skills needed to succeed in the dynamic field of marketing. Some of the key courses included in the programme are:
Course | Description |
---|---|
Marketing Principles | Introduces students to the fundamental concepts and principles of marketing. |
Consumer Behavior | Explores the psychological and sociological factors influencing consumer behavior. |
Digital Marketing | Covers the latest trends and strategies in digital marketing, including social media, SEO, and email marketing. |
Brand Management | Focuses on building and managing strong brands in today's competitive marketplace. |
Marketing Research | Teaches students how to conduct market research and analyze data to make informed marketing decisions. |
These are just a few examples of the courses offered in our BA (Hons) Marketing Management - 24 Months Programme. Our curriculum is constantly updated to reflect the latest industry trends and practices, ensuring that our students graduate with the skills and knowledge needed to excel in the field of marketing.
Marketing Management
is a dynamic and fast-paced field that requires innovative thinkers and strategic thinkers. This 24-month degree program is designed for individuals who want to develop a comprehensive understanding of marketing principles and practices.Through a combination of theoretical foundations and practical applications, students will learn how to analyze market trends, develop effective marketing strategies, and measure their impact. They will also gain expertise in digital marketing, brand management, and market research.
Some of the key skills and knowledge areas covered in the program include: market analysis, segmentation, targeting, and positioning; brand management and positioning; digital marketing and e-commerce; market research and data analysis; and marketing communications and promotion.Graduates of this program will be equipped with the skills and knowledge to succeed in a variety of roles, including marketing manager, brand manager, and market research analyst. They will also have the opportunity to pursue further study or enter the workforce directly.
If you're interested in pursuing a career in marketing management, we encourage you to explore this program further. Contact us today to learn more about our admissions process and how you can get started on your path to a successful career in marketing management.