Our BA (Hons) Marketing Management - 24 Months Programme offers a comprehensive curriculum designed to equip students with the knowledge and skills needed to succeed in the dynamic field of marketing. Some of the key courses included in the programme are:
| Course | Description |
|---|---|
| Marketing Principles | Introduces students to the fundamental concepts and principles of marketing. |
| Consumer Behavior | Explores the psychological and sociological factors influencing consumer behavior. |
| Digital Marketing | Covers the latest trends and strategies in digital marketing, including social media, SEO, and email marketing. |
| Brand Management | Focuses on building and managing strong brands in today's competitive marketplace. |
| Marketing Research | Teaches students how to conduct market research and analyze data to make informed marketing decisions. |
These are just a few examples of the courses offered in our BA (Hons) Marketing Management - 24 Months Programme. Our curriculum is constantly updated to reflect the latest industry trends and practices, ensuring that our students graduate with the skills and knowledge needed to excel in the field of marketing.