BA (Hons) Marketing Management Program

Course Code	Course Name	Description
MKTG101	Principles of Marketing	This course introduces students to the basic concepts and principles of marketing, providing a solid foundation for further studies in the field.
MKTG201	Consumer Behavior	Explore the psychological factors that influence consumer behavior and learn how to use this knowledge to create effective marketing strategies.
MKTG301	Brand Management	Study the principles of branding and learn how to develop, maintain, and enhance brand equity in a competitive market.
MKTG401	Digital Marketing	Dive into the world of digital marketing, covering topics such as social media marketing, SEO, SEM, and content marketing.

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Learn about BA (Hons) Marketing Management - 24 months

Marketing Management

is a dynamic and fast-paced field that requires innovative thinkers and strategic thinkers. This 24-month degree program is designed for individuals who want to develop a comprehensive understanding of marketing principles and practices.

Through a combination of theoretical foundations and practical applications, students will learn how to analyze market trends, develop effective marketing strategies, and measure their impact. They will also gain expertise in digital marketing, brand management, and market research.

Some of the key skills and knowledge areas covered in the program include: market analysis, segmentation, targeting, and positioning; brand management and positioning; digital marketing and e-commerce; market research and data analysis; and marketing communications and promotion.

Graduates of this program will be equipped with the skills and knowledge to succeed in a variety of roles, including marketing manager, brand manager, and market research analyst. They will also have the opportunity to pursue further study or enter the workforce directly.

If you're interested in pursuing a career in marketing management, we encourage you to explore this program further. Contact us today to learn more about our admissions process and how you can get started on your path to a successful career in marketing management.

Marketing is the lifeblood of any successful business, and our BA (Hons) Marketing Management course is designed to equip you with the skills and knowledge to thrive in this dynamic field. Over 24 months, you'll develop a deep understanding of marketing principles, strategies, and techniques, as well as the ability to analyze complex data and make informed decisions. With a strong focus on practical application, you'll gain hands-on experience through real-world projects and case studies. Our expert tutors will guide you every step of the way, providing personalized support and mentorship. Upon graduation, you can expect marketing career prospects that are in high demand, with opportunities in a range of industries, from consumer goods to finance.

Unlock your potential with a BA (Hons) Marketing Management program. Explore the dynamic world of marketing in just 24 months. Apply now!

BA (Hons) Marketing Management - 24 months
Apply Now View Course

Exploring the Comprehensive World of a BA (Hons) Marketing Management Program - 24 months

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Learn about BA (Hons) Marketing Management - 24 months

BA (Hons) Marketing Management - 24 months Apply Now View Course

Exploring the Comprehensive World of a BA (Hons) Marketing Management Program - 24 months

Request free information

Learn about BA (Hons) Marketing Management - 24 months

BA (Hons) Marketing Management - 24 months
Apply Now View Course