Are you ready to dive into the dynamic world of marketing management? The BA (Hons) Marketing Management program is designed to equip you with the skills and knowledge needed to thrive in the competitive world of marketing. Over the course of 24 months, you will explore various aspects of marketing, from consumer behavior to brand management, and everything in between. Let's take a closer look at the exciting courses offered in this program:
| Course Code | Course Name | Description |
|---|---|---|
| MKTG101 | Principles of Marketing | This course introduces students to the basic concepts and principles of marketing, providing a solid foundation for further studies in the field. |
| MKTG201 | Consumer Behavior | Explore the psychological factors that influence consumer behavior and learn how to use this knowledge to create effective marketing strategies. |
| MKTG301 | Brand Management | Study the principles of branding and learn how to develop, maintain, and enhance brand equity in a competitive market. |
| MKTG401 | Digital Marketing | Dive into the world of digital marketing, covering topics such as social media marketing, SEO, SEM, and content marketing. |
By enrolling in the BA (Hons) Marketing Management program, you will gain a comprehensive understanding of marketing theory and practice, preparing you for a successful career in this dynamic field. Take the first step towards a rewarding career in marketing and explore the endless opportunities that await you!