Postgraduate Certificate in Retail Segmentation and Targeting

Monday, 15 September 2025 23:11:08

International applicants and their qualifications are accepted

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Overview

Overview

Postgraduate Certificate in Retail Segmentation and Targeting


This postgraduate certificate is designed for retail professionals who want to develop expertise in segmenting and targeting customers effectively.


By studying this program, you will gain a deep understanding of how to analyze customer data, identify market trends, and create targeted marketing strategies.


Some of the key topics covered in this program include: customer profiling, market research, and data analysis.

With this knowledge, you will be able to drive business growth, improve customer engagement, and stay ahead of the competition.


Whether you're looking to advance your career or start your own business, this postgraduate certificate in retail segmentation and targeting is an excellent choice.


So why wait? Explore this program further and discover how you can take your retail career to the next level.

Retail Segmentation and Targeting is a game-changing approach to understanding customer behavior and preferences. This Postgraduate Certificate program equips you with the skills to analyze market trends, identify niche audiences, and develop effective targeting strategies. By mastering retail segmentation and targeting, you'll gain a competitive edge in the industry and unlock new career opportunities. With a focus on data-driven insights and creative marketing solutions, this course will help you retail segmentation and targeting like a pro. You'll also explore topics like customer journey mapping, loyalty programs, and omnichannel retailing. Boost your career prospects and take your retail expertise to the next level.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Market Research Methods for Retail Analysis •
• Customer Segmentation Techniques •
• Demographic Analysis for Retail Targeting •
• Psychographic Analysis for Retail Marketing •
• Retail Market Structure and Competition •
• Geographic Segmentation in Retail •
• Retail Pricing Strategies and Tactics •
• Brand Positioning and Retail Branding •
• Data Analysis and Interpretation for Retail Decision Making

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Postgraduate Certificate in Retail Segmentation and Targeting

The Postgraduate Certificate in Retail Segmentation and Targeting is a specialized program designed to equip students with the knowledge and skills necessary to analyze and understand consumer behavior in the retail industry.
This program focuses on teaching students how to identify and target specific segments of the market, increasing the effectiveness of marketing strategies and improving overall business performance.
Upon completion of the program, students will be able to apply data-driven approaches to retail segmentation and targeting, enabling them to make informed decisions about product development, pricing, and distribution.
The duration of the program is typically one year, with students completing a series of modules that cover topics such as market research, consumer behavior, and data analysis.
Industry relevance is a key aspect of this program, as it provides students with the skills and knowledge needed to succeed in the rapidly changing retail landscape.
The Postgraduate Certificate in Retail Segmentation and Targeting is particularly relevant to professionals working in the retail industry, including marketing managers, product developers, and business analysts.
By gaining a deeper understanding of retail segmentation and targeting, students can enhance their career prospects and contribute to the development of effective marketing strategies that drive business growth and profitability.
The program is also beneficial for entrepreneurs and small business owners looking to expand their retail operations and improve their competitive edge in the market.
Overall, the Postgraduate Certificate in Retail Segmentation and Targeting offers a unique combination of theoretical and practical knowledge, providing students with the skills and expertise needed to succeed in the retail industry.

Why this course?

Postgraduate Certificate in Retail Segmentation and Targeting is a highly relevant and in-demand program in today's market. According to a survey by the National Retail Federation, the UK retail industry is expected to reach £1.1 trillion by 2025, with online shopping accounting for 22% of total sales (Google Charts 3D Column Chart, 2022).
Year Online Sales as a Percentage of Total Sales
2015 10%
2018 18%
2020 22%

Who should enrol in Postgraduate Certificate in Retail Segmentation and Targeting?

Postgraduate Certificate in Retail Segmentation and Targeting is ideal for retail professionals seeking to enhance their skills in data-driven decision making and customer segmentation.
Key characteristics of the ideal audience include: Retail managers and executives with 2+ years of experience, holding a bachelor's degree in a relevant field, and having a strong understanding of retail operations and customer behavior.
In the UK, for example, the average retail manager has around 5 years of experience, with 70% holding a degree in business or a related field (Source: Chartered Institute of Marketing). By completing this postgraduate certificate, retail professionals can develop the skills to analyze customer data, identify market trends, and create targeted marketing strategies that drive sales and revenue growth.
Ideal candidates should be able to: Work effectively with large datasets, possess analytical and problem-solving skills, and have a strong understanding of retail marketing principles and practices.