Postgraduate Certificate in Business Product Positioning

Monday, 03 February 2025 19:50:23

International applicants and their qualifications are accepted

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Overview

Overview

The Postgraduate Certificate in Business Product Positioning is designed to equip learners with the essential knowledge and skills needed to succeed in today's dynamic digital landscape. This course offers flexibility and accessibility for students worldwide, allowing them to study at their own pace and convenience. Through a comprehensive curriculum, students will gain a deep understanding of product positioning strategies and techniques, enabling them to effectively market products in competitive markets. With no case studies or practicals involved, this program focuses on theoretical concepts and real-world applications, ensuring that graduates are well-prepared to excel in the fast-paced business environment.

This Postgraduate Certificate in Business Product Positioning is designed for professionals seeking to enhance their strategic marketing skills and drive business growth. Through a comprehensive curriculum, students will learn how to effectively position products in the market to maximize visibility and appeal to target audiences. Topics covered include market research, competitive analysis, branding strategies, and consumer behavior. Taught by industry experts, this program offers hands-on experience and real-world case studies to provide practical insights and tools for success. Graduates will be equipped with the knowledge and skills to create compelling product positioning strategies that set their businesses apart in today's competitive marketplace.

Apply now to elevate your marketing expertise and propel your career forward!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Introduction to Business Product Positioning
• Market Research and Analysis
• Branding and Marketing Strategies
• Consumer Behavior and Decision Making
• Competitive Analysis and Benchmarking
• Product Development and Innovation
• Pricing Strategies and Value Proposition
• Distribution Channels and Retailing
• Digital Marketing and E-commerce
• Strategic Planning for Product Positioning

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@LSIB.co.uk

+44 (0) 20 3608 0144



Career path

Product Manager
Brand Strategist
Marketing Manager
Business Development Manager
Market Research Analyst
Product Marketing Specialist

Key facts about Postgraduate Certificate in Business Product Positioning

This postgraduate certificate program focuses on Business Product Positioning, equipping students with strategic skills to effectively position products in the market.

Key learning outcomes include understanding consumer behavior, market segmentation, competitive analysis, and developing positioning strategies.

The program is highly relevant to industries seeking to differentiate their products in competitive markets, enhancing market share and profitability.

Unique features include case studies, real-world projects, and industry guest speakers, providing practical insights and networking opportunities.

Upon completion, graduates will possess the expertise to create compelling product positioning strategies that resonate with target audiences and drive business success.

Are you ready to elevate your business acumen and master the art of product positioning in today's dynamic market landscape?

Why this course?

A Postgraduate Certificate in Business Product Positioning is crucial in meeting the growing demand for professionals who can effectively position products in the market. According to the UK Office for National Statistics, the retail sector alone contributes £394 billion to the UK economy annually. This highlights the need for businesses to differentiate their products effectively to stand out in a competitive market. The certificate equips individuals with the skills to analyze market trends, consumer behavior, and competitor strategies to develop effective positioning strategies. This is essential for businesses looking to increase market share and drive revenue growth. In fact, a study by McKinsey & Company found that companies with strong product positioning strategies achieve 10-15% higher revenue growth than their competitors. The table below summarizes the importance of a Postgraduate Certificate in Business Product Positioning in meeting industry demand and driving business success: | Statistics | Importance | |------------|------------| | £394 billion | Annual contribution of retail sector to UK economy | | 10-15% | Higher revenue growth for companies with strong product positioning strategies |

Who should enrol in Postgraduate Certificate in Business Product Positioning?

This course is designed for professionals looking to enhance their skills in business product positioning. Whether you are a marketing manager, product manager, or entrepreneur, this course will provide you with the knowledge and tools to effectively position your products in the market.

Marketing Managers Product Managers Entrepreneurs
45% of marketing managers in the UK feel that product positioning is a key challenge in their role. 60% of product managers struggle with effectively positioning their products in the market. 70% of entrepreneurs believe that product positioning is crucial for the success of their business.

By enrolling in this course, you will gain practical skills and strategies to differentiate your products from competitors, target the right audience, and create a compelling value proposition. Take your product positioning to the next level and drive business growth with the Postgraduate Certificate in Business Product Positioning.