Graduate Certificate in New Product Introduction and Branding Strategy in Business Marketing

Friday, 20 February 2026 06:48:31

International applicants and their qualifications are accepted

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Overview

Overview

Graduate Certificate in New Product Introduction and Branding Strategy

Designed for marketing professionals, this program focuses on New Product Introduction and Branding Strategy to drive business growth.

Develop your skills in market research, product development, and brand management to create successful product launches.

Learn how to analyze consumer behavior, create effective branding strategies, and measure product performance.

Gain practical knowledge and tools to apply in your current role or transition into a new career.

Expand your expertise in business marketing and take your career to the next level.

Explore this Graduate Certificate program and discover how it can help you achieve your career goals.

New Product Introduction and Branding Strategy is a comprehensive course that equips students with the skills to successfully launch innovative products and establish a strong brand presence in the market. By mastering the art of product introduction and branding strategy, graduates can enhance their career prospects in business marketing and take their careers to the next level. The course covers key topics such as market research, product positioning, and brand management, providing students with a unique understanding of how to create a successful product launch and build a loyal customer base. With this knowledge, graduates can drive business growth and success.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
Market Research and Analysis for New Product Introduction •
Brand Positioning and Brand Identity Development •
Product Development and Life Cycle Management •
Marketing Mix Strategy for New Product Launch •
Brand Management and Brand Extension •
Competitor Analysis and Market Competitive Strategy •
Product Launch Planning and Execution •
Brand Promotion and Advertising Strategy •
Product Pricing and Revenue Management •
Post-Launch Evaluation and Performance Measurement

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Graduate Certificate in New Product Introduction and Branding Strategy in Business Marketing

The Graduate Certificate in New Product Introduction and Branding Strategy in Business Marketing is a specialized program designed to equip students with the knowledge and skills required to successfully launch new products and develop effective branding strategies in today's competitive business landscape.
This program focuses on teaching students how to conduct market research, analyze consumer behavior, and develop innovative product ideas that meet the needs of target audiences. Students will also learn about branding strategies, including brand positioning, brand identity, and brand management.
The duration of the Graduate Certificate in New Product Introduction and Branding Strategy in Business Marketing is typically one year, consisting of four to six courses that are designed to be completed in a flexible and online format. This allows students to balance their studies with work and other commitments.
The program is highly relevant to the business marketing industry, as companies are constantly looking for ways to innovate and stay ahead of the competition. By completing this graduate certificate, students will gain the skills and knowledge needed to contribute to the development of successful new products and branding strategies.
Upon completion of the program, students can expect to gain a range of skills, including market research and analysis, product development, branding strategy, and project management. These skills are highly valued by employers in the business marketing industry, and can lead to career advancement opportunities in roles such as product manager, brand manager, or marketing manager.
The Graduate Certificate in New Product Introduction and Branding Strategy in Business Marketing is a great option for individuals who are looking to transition into a career in business marketing, or who want to enhance their existing skills and knowledge in this area. With its flexible online format and industry-relevant curriculum, this program is well-suited to meet the needs of working professionals and students alike.

Why this course?

Graduate Certificate in New Product Introduction and Branding Strategy is a highly sought-after qualification in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing (CIM), 75% of marketers believe that a strong brand is essential for business success (Source: CIM, 2020). In fact, a study by the University of Warwick found that companies with strong brands are more likely to experience increased revenue and market share (Source: University of Warwick, 2019).
Statistic Value
Number of businesses with a strong brand in the UK 62%
Revenue increase for companies with strong brands 15%
Market share increase for companies with strong brands 10%

Who should enrol in Graduate Certificate in New Product Introduction and Branding Strategy in Business Marketing ?

Ideal Audience for Graduate Certificate in New Product Introduction and Branding Strategy in Business Marketing Are you a marketing professional looking to enhance your skills in product launch and brand management? Do you want to stay ahead of the competition in the UK's fast-paced business landscape?
Key Characteristics: - Marketing professionals with 2+ years of experience in product management, brand development, or related fields
Industry Focus: - Consumer goods and retail - Technology and software - Healthcare and pharmaceuticals - Financial services and banking
Career Goals: - Product launch and brand management roles - Senior marketing positions - Entrepreneurship and start-up ventures
UK-Specific Statistics: - The UK's marketing industry is projected to reach £43.8 billion by 2025 (Source: Marketing Week) - 75% of UK businesses believe that effective branding is crucial for their success (Source: ReaDy)