Executive Certificate in Crisis Management and Integrated Marketing Management

Sunday, 22 December 2024 12:43:18

International applicants and their qualifications are accepted

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Overview

Overview

Our Executive Certificate in Crisis Management and Integrated Marketing Management is designed to equip learners with the essential knowledge and skills needed to thrive in today's fast-paced digital environment. This comprehensive course offers flexibility and accessibility for students worldwide, allowing them to enhance their expertise from anywhere.

With a focus on crisis management and integrated marketing strategies, this program provides a solid foundation for navigating the complexities of the modern business landscape.

Join us to gain valuable insights and practical skills that will set you apart in the competitive world of marketing and crisis management.

Prepare for the unexpected with our Executive Certificate in Crisis Management and Integrated Marketing Management. This comprehensive program equips you with the skills and strategies needed to navigate through crises and effectively manage your brand's reputation. Learn from industry experts and gain hands-on experience in developing integrated marketing campaigns that drive results. From crisis communication to brand positioning, this course covers all aspects of managing a company's image in today's fast-paced digital world. Take the next step in your career and become a leader in crisis management and marketing with our cutting-edge program.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Crisis Management Fundamentals
• Crisis Communication Strategies
• Crisis Leadership and Decision Making
• Crisis Management in the Digital Age
• Brand Management in Crisis Situations
• Integrated Marketing Strategies
• Consumer Behavior and Market Research
• Digital Marketing and Social Media Management
• Public Relations and Reputation Management
• Crisis Simulation and Response Planning

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@LSIB.co.uk

+44 (0) 20 3608 0144



Career path

Chief Marketing Officer
Crisis Communications Manager
Brand Manager
Public Relations Director
Marketing Strategist
Corporate Communications Specialist

Key facts about Executive Certificate in Crisis Management and Integrated Marketing Management

- The Executive Certificate in Crisis Management and Integrated Marketing Management equips professionals with the skills to effectively handle crises and integrate marketing strategies.
- Participants will learn crisis communication, reputation management, and marketing techniques to navigate challenging situations.
- This program is highly relevant to industries such as public relations, marketing, communications, and business management.
- Key learning outcomes include crisis planning, brand protection, stakeholder engagement, and integrated marketing campaigns.
- Unique features of the program include real-world case studies, interactive simulations, and expert-led sessions.
- Upon completion, participants will be able to develop comprehensive crisis management plans and implement integrated marketing strategies for business success.

Why this course?

An Executive Certificate in Crisis Management and Integrated Marketing Management is crucial in today's competitive business landscape. With the increasing frequency of crises such as cyber-attacks, natural disasters, and pandemics, companies need skilled professionals who can effectively navigate and mitigate these challenges. According to a survey by PwC, 69% of UK CEOs are concerned about the increasing threats to their organizations, highlighting the growing demand for crisis management expertise. Additionally, a study by McKinsey found that companies with strong crisis management capabilities are able to recover faster and more effectively, saving an average of £1.2 million in costs. On the other hand, integrated marketing management is essential for companies to create cohesive and impactful marketing strategies across various channels. Research by Deloitte shows that companies with strong integrated marketing management see a 20% increase in revenue and a 30% increase in customer retention. Overall, the Executive Certificate in Crisis Management and Integrated Marketing Management is highly relevant in today's business environment, offering professionals the skills and knowledge needed to drive success and resilience in the face of challenges.
Statistics Impact
69% of UK CEOs concerned about threats Growing demand for crisis management expertise
Companies save an average of £1.2 million with strong crisis management Effective recovery and cost savings
20% increase in revenue with strong integrated marketing management Improved revenue and customer retention

Who should enrol in Executive Certificate in Crisis Management and Integrated Marketing Management?

This course is designed for professionals seeking to enhance their skills in crisis management and integrated marketing management. Whether you are a marketing executive, public relations specialist, or business owner, this program will provide you with the tools and strategies needed to navigate through challenging situations effectively. According to a survey conducted by the Chartered Institute of Public Relations, 89% of PR professionals believe that crisis management is a crucial skill in today's business environment. Additionally, a study by the Institute of Direct and Digital Marketing found that 76% of marketers believe that integrated marketing management is essential for achieving business objectives. By enrolling in this course, you will gain valuable insights into crisis communication, reputation management, and brand protection. You will also learn how to develop integrated marketing campaigns that drive results and maximize ROI. Whether you are looking to advance your career or stay ahead of the competition, this program is tailored to meet your needs and help you succeed in today's fast-paced business world.
89% of PR professionals believe crisis management is crucial 76% of marketers see integrated marketing management as essential