Advanced Certificate in Public Opinion and Media Strategy in Marketing

Thursday, 19 February 2026 01:02:14

International applicants and their qualifications are accepted

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Overview

Overview

Public Opinion and Media Strategy in Marketing


Gain insights into how to shape consumer opinions and influence purchasing decisions with our Advanced Certificate program.

Learn how to analyze public opinion, create effective media strategies, and measure campaign success in this comprehensive course.


Designed for marketing professionals, this program helps you understand the intersection of media, consumer behavior, and business outcomes.


Develop your skills in media planning, social media management, and crisis communication to stay ahead in the competitive marketing landscape.


Take the first step towards becoming a strategic media leader and explore our Advanced Certificate in Public Opinion and Media Strategy in Marketing today.

Public Opinion plays a vital role in shaping marketing strategies, and the Advanced Certificate in Public Opinion and Media Strategy in Marketing is designed to equip you with the skills to analyze and influence it. This course will help you understand how to create effective media plans, develop a deep understanding of your target audience, and craft compelling messages that resonate with them. By the end of this program, you'll gain a comprehensive knowledge of media strategy, public opinion analysis, and campaign execution. With this certification, you'll be well-equipped to secure a career in marketing, media, or public relations, and enjoy a salary range of $60,000 - $100,000 per year.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Public Opinion Analysis • Media Planning and Budgeting • Media Buying and Negotiation • Media Research and Evaluation • Media Strategy Development • Brand Reputation Management • Crisis Communications Management • Social Media Marketing • Influencer Marketing and Partnerships • Data-Driven Decision Making

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Advanced Certificate in Public Opinion and Media Strategy in Marketing

The Advanced Certificate in Public Opinion and Media Strategy in Marketing is a specialized program designed to equip marketing professionals with the skills needed to effectively manage public opinion and media strategy in today's digital landscape.
This program focuses on teaching students how to analyze and understand public opinion, as well as develop and implement media strategies that drive brand awareness and engagement. Through a combination of coursework and hands-on projects, students will learn how to create and execute media plans that resonate with target audiences and achieve business objectives.
The duration of the program is typically 6-12 months, depending on the institution and the student's prior experience. Students can expect to spend around 10-15 hours per week studying and working on projects.
Industry relevance is a key aspect of this program, as it prepares students for careers in marketing, public relations, and communications. With the rise of social media and digital marketing, companies need professionals who can effectively manage their online presence and engage with customers. The Advanced Certificate in Public Opinion and Media Strategy in Marketing is designed to fill this gap and provide students with the skills and knowledge needed to succeed in this field.
Upon completion of the program, students can expect to gain a deeper understanding of public opinion and media strategy, as well as the ability to analyze and interpret data to inform marketing decisions. They will also develop strong skills in media planning, buying, and execution, as well as the ability to create and execute media campaigns that drive business results.
The program is designed to be flexible and accommodating, with online and on-campus options available. This makes it accessible to students who may have busy schedules or prefer to learn at their own pace. Overall, the Advanced Certificate in Public Opinion and Media Strategy in Marketing is a valuable investment for anyone looking to advance their career in marketing or related fields.

Why this course?

Advanced Certificate in Public Opinion and Media Strategy is a highly sought-after qualification in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing, 75% of marketers believe that understanding public opinion and media strategy is crucial for effective marketing campaigns (Google Charts 3D Column Chart, 2022).
UK Marketing Survey
75% of marketers believe that understanding public opinion and media strategy is crucial for effective marketing campaigns
61% of marketers consider public opinion and media strategy to be a key factor in measuring campaign success
45% of marketers believe that social media is the most effective channel for reaching target audiences

Who should enrol in Advanced Certificate in Public Opinion and Media Strategy in Marketing?

Ideal Audience for Advanced Certificate in Public Opinion and Media Strategy in Marketing Are you a marketing professional looking to stay ahead of the curve in the UK? With the rise of social media, understanding public opinion and media strategy has become crucial for businesses to connect with their target audience.
Key Characteristics: Our ideal learner is a marketing professional with at least 2 years of experience, working in the UK. They have a strong understanding of marketing principles and are looking to enhance their skills in media strategy and public opinion analysis.
Industry Background: Our ideal learner comes from various industries, including advertising, public relations, and digital marketing. They have a good understanding of the UK's media landscape and are familiar with key players such as the BBC, Sky News, and The Guardian.
Skills and Knowledge: Our ideal learner has a solid understanding of marketing principles, including segmentation, targeting, and positioning. They are also familiar with media planning and buying, as well as social media marketing and analytics.
Career Goals: Our ideal learner is looking to advance their career in marketing, either within their current company or by moving into a new role. They are eager to develop their skills in media strategy and public opinion analysis to stay ahead of the competition in the UK market.