Advanced Certificate in Media Planning and Buying

Monday, 20 January 2025 00:34:25

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

The Advanced Certificate in Media Planning and Buying is designed to equip learners with the essential knowledge and skills needed to excel in today's fast-paced digital landscape. This course offers flexibility and accessibility for students worldwide, allowing them to study at their own pace and convenience. By focusing on key concepts and strategies in media planning and buying, students will gain a solid foundation in understanding consumer behavior, market trends, and effective advertising techniques. Whether you are a marketing professional looking to enhance your skills or a newcomer to the industry, this course will provide you with the tools you need to succeed.

Take your media planning and buying skills to the next level with our Advanced Certificate program. Dive deep into the world of media strategy, negotiation, and analytics to maximize your campaign's impact. Learn how to identify target audiences, select the right media channels, and optimize your budget for maximum ROI. Our expert instructors will guide you through real-world case studies and hands-on projects to sharpen your skills and prepare you for success in the fast-paced media industry. Join us and become a master of media planning and buying!

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Media Planning Fundamentals
• Consumer Behavior and Media Consumption
• Media Research and Analysis
• Digital Media Planning
• Traditional Media Planning
• Negotiation and Buying Strategies
• Media Budgeting and Allocation
• Campaign Evaluation and Measurement
• Media Trends and Innovations
• Global Media Planning and Buying

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@LSIB.co.uk

+44 (0) 20 3608 0144



Career path

Media Planner
Media Buyer
Digital Media Specialist
Advertising Account Executive
Marketing Manager
Media Analyst

Key facts about Advanced Certificate in Media Planning and Buying

- The Advanced Certificate in Media Planning and Buying equips students with advanced skills in strategic media planning and buying techniques.
- Students will learn how to develop comprehensive media plans, negotiate media buys, and analyze campaign performance.
- This program is highly relevant to the media industry, providing students with practical knowledge and hands-on experience.
- Upon completion, students will be able to create effective media strategies that align with marketing objectives and target audience demographics.
- The curriculum covers topics such as media research, budgeting, media channels, and emerging trends in the media landscape.
- Industry experts and professionals lead the program, offering real-world insights and networking opportunities for students.
- The Advanced Certificate in Media Planning and Buying stands out for its focus on practical skills and industry relevance, preparing students for successful careers in media planning and buying.

Why this course?

An Advanced Certificate in Media Planning and Buying is crucial in meeting the growing demand for skilled professionals in the media industry. According to a report by PwC, the UK's advertising market is projected to reach £24.9 billion by 2024, highlighting the need for qualified individuals who can effectively plan and execute media campaigns. The certificate equips individuals with the knowledge and skills needed to navigate the complex landscape of media planning and buying, ensuring that advertising budgets are maximized and target audiences are reached effectively. This is essential in a competitive market where companies are constantly vying for consumer attention. A survey by the Institute of Practitioners in Advertising (IPA) found that 78% of agencies believe that having staff with specialist skills in media planning and buying is crucial for business success. This underscores the importance of obtaining an advanced certificate in this field to stay competitive and meet industry demands. Overall, the Advanced Certificate in Media Planning and Buying is essential for individuals looking to excel in the dynamic and fast-paced world of media advertising.
Advertising Market Projection £24.9 billion by 2024
IPA Survey Findings 78% of agencies value specialist skills in media planning and buying

Who should enrol in Advanced Certificate in Media Planning and Buying?

This course is designed for individuals who are looking to advance their career in media planning and buying. Whether you are a marketing professional, advertising executive, or media strategist, this course will provide you with the skills and knowledge needed to excel in the fast-paced world of media planning and buying.

Over 80% of UK businesses invest in digital advertising Media planning and buying professionals earn an average salary of £35,000 per year
The UK advertising industry is worth over £22 billion There are over 30,000 people employed in media planning and buying roles in the UK

By enrolling in the Advanced Certificate in Media Planning and Buying, you will gain a competitive edge in the job market and enhance your career prospects. Whether you are looking to upskill or transition into a new role, this course will equip you with the expertise needed to succeed in the dynamic field of media planning and buying.