Professional Postgraduate Programme in Digital Marketing Essentials for Small Businesses

Monday, 16 February 2026 14:19:42

International applicants and their qualifications are accepted

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Overview

Overview

Digital Marketing Essentials

is designed for small business owners who want to boost their online presence and drive sales. This programme provides the skills and knowledge needed to create effective digital marketing strategies. Some key areas covered include social media marketing, email marketing, search engine optimization (SEO), and pay-per-click advertising (PPC). These topics are crucial for small businesses looking to compete in today's digital landscape. By the end of the programme, learners will have a solid understanding of how to measure and analyze the success of their digital marketing campaigns. This will enable them to make data-driven decisions and optimize their marketing efforts for better results. If you're ready to take your small business to the next level, explore our Professional Postgraduate Programme in Digital Marketing Essentials and discover how to harness the power of digital marketing to drive growth and success.

Digital Marketing Essentials is the key to unlocking your small business's full online potential. This Professional Postgraduate Programme is designed to equip you with the skills and knowledge needed to succeed in today's digital landscape. By mastering Digital Marketing Essentials, you'll gain a competitive edge, increase online visibility, and drive more sales. With a focus on practical, hands-on learning, this course covers the latest Digital Marketing Essentials tools and techniques, including social media marketing, SEO, and email marketing. Upon completion, you'll be well-positioned for a career in digital marketing, with opportunities to work with top brands and agencies.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Digital Marketing Fundamentals for Small Businesses
• Understanding Your Target Audience
• Setting Up a Strong Online Presence
• Search Engine Optimization (SEO) Strategies
• Pay-Per-Click (PPC) Advertising for Small Businesses
• Social Media Marketing for Small Businesses
• Email Marketing for Small Businesses
• Measuring and Analyzing Digital Marketing Performance
• Creating a Digital Marketing Budget for Small Businesses
• Integrating Digital Marketing with Traditional Marketing Strategies

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £200
2 months (Standard mode): £175

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Postgraduate Programme in Digital Marketing Essentials for Small Businesses

The Professional Postgraduate Programme in Digital Marketing Essentials for Small Businesses is designed to equip entrepreneurs with the necessary skills to navigate the ever-evolving digital landscape.
This programme focuses on providing a comprehensive understanding of digital marketing strategies, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and email marketing.
Through a combination of lectures, workshops, and case studies, participants will gain hands-on experience in creating and implementing effective digital marketing campaigns.
Upon completion of the programme, participants can expect to achieve the following learning outcomes:
- Develop a deep understanding of digital marketing principles and strategies
- Learn how to analyze and optimize website performance using tools such as Google Analytics
- Create and implement effective digital marketing campaigns across multiple channels
- Understand the importance of data-driven decision making in digital marketing
- Develop skills in content creation, copywriting, and visual content design
- Learn how to measure and evaluate the success of digital marketing campaigns
- Understand the regulatory environment and compliance requirements in digital marketing
- Develop a network of peers and industry professionals through regular interactions and events
The programme is designed to be completed within 6-12 months, depending on the participant's prior experience and commitment level.
The Professional Postgraduate Programme in Digital Marketing Essentials for Small Businesses is highly relevant to the current industry landscape, where digital marketing plays a critical role in driving business growth and competitiveness.
By equipping small business owners with the necessary skills and knowledge, this programme aims to bridge the gap between small businesses and large corporations in terms of digital marketing capabilities.
As a result, participants can expect to see significant improvements in their online presence, customer engagement, and ultimately, their bottom line.
The programme is designed to be flexible and accessible, with online and on-campus delivery options available to suit different learning styles and preferences.
Overall, the Professional Postgraduate Programme in Digital Marketing Essentials for Small Businesses offers a unique opportunity for entrepreneurs to upskill and reskill in the rapidly evolving digital marketing landscape.

Why this course?

Professional Postgraduate Programme in Digital Marketing Essentials is highly significant for small businesses in today's market, where digital marketing plays a crucial role in reaching and engaging with target audiences. According to a survey by the Centre for Retail Research, 75% of UK consumers use digital channels to research products before making a purchase, highlighting the importance of having a solid digital marketing strategy.
Channel Percentage of UK Consumers
Search Engines 85%
Social Media 72%
Email 63%
Online Reviews 55%

Who should enrol in Professional Postgraduate Programme in Digital Marketing Essentials for Small Businesses?

Digital Marketing Essentials is ideal for small business owners and managers in the UK who want to boost their online presence and drive sales.
Key characteristics of our target audience include: - Small business owners with 1-10 employees, operating in various industries such as retail, services, and hospitality.
- Those with limited experience in digital marketing, seeking to upskill and reskill. - Individuals who have already invested in digital marketing training but require a refresher or advanced knowledge.
- UK-based small businesses, with a focus on those in London, Manchester, and other major cities. - Those who have a basic understanding of digital marketing concepts, such as search engine optimisation (SEO), pay-per-click advertising (PPC), and social media marketing.

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