Professional Certificate in Search Engine Optimization (SEO) Basics

Saturday, 14 February 2026 11:02:45

International applicants and their qualifications are accepted

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Overview

Overview

Learn the basics of Search Engine Optimization (SEO) and take your online presence to the next level.

Discover how to optimize your website for better visibility, drive more traffic, and increase conversions.

Our Professional Certificate in SEO Basics is designed for individuals who want to understand the fundamentals of SEO and improve their digital marketing skills.

Learn how to conduct keyword research, create high-quality content, and use analytics tools to measure performance.

Gain a solid understanding of on-page optimization, link building, and technical SEO.

Take the first step towards a successful online marketing strategy and explore our course to learn more.

SEO is the backbone of digital marketing, and this course will teach you the basics to get started. Learn how to optimize your website for search engines, increase online visibility, and drive more traffic to your site. With this SEO Basics certificate, you'll gain a solid understanding of keyword research, on-page optimization, link building, and analytics. You'll also discover how to stay up-to-date with the latest SEO trends and best practices. Career prospects are bright, with SEO specialists in high demand across industries. By the end of this course, you'll be equipped to take on entry-level SEO roles and start building a successful career in digital marketing.

Entry requirements

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Keyword Research • Understanding Search Engine Algorithms • On-Page Optimization Techniques • Technical SEO Fundamentals • Content Creation and Copywriting • Link Building Strategies • Local SEO and Google My Business • Mobile-Friendly Website Design • Analytics and Tracking Tools • SEO Audit and Technical Diagnosis

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Search Engine Optimization (SEO) Basics

The Professional Certificate in Search Engine Optimization (SEO) Basics is a comprehensive online course designed to equip learners with the fundamental knowledge and skills required to optimize websites for search engines.
This course is ideal for individuals who want to kick-start their careers in digital marketing or enhance their existing skills in SEO.
Upon completion of the course, learners can expect to gain a solid understanding of SEO principles, including keyword research, on-page optimization, link building, and content marketing.
The course duration is approximately 4 months, with learners required to complete 8 modules and a final project.
Throughout the course, learners will engage with industry experts and real-world case studies to gain practical insights into SEO strategies and best practices.
The Professional Certificate in SEO Basics is highly relevant to the digital marketing industry, with many employers seeking candidates with SEO expertise.
Learners can expect to develop a range of skills, including data analysis, content creation, and technical SEO skills.
The course is designed to be self-paced, allowing learners to balance their studies with work or other commitments.
Upon completion, learners will receive a Professional Certificate in SEO Basics, recognized by leading industry organizations.
This certification is an excellent way to demonstrate expertise in SEO and enhance career prospects in the digital marketing sector.
By investing in the Professional Certificate in SEO Basics, learners can gain a competitive edge in the job market and achieve long-term success in their careers.

Why this course?

SEO Basics has become a crucial skill in today's digital landscape, with the UK's online marketplaces worth £1.1 trillion in 2022, according to Google Charts 3D Column Chart. The demand for SEO professionals has increased by 15% in the last year, with 70% of businesses in the UK investing in SEO services.
Year SEO Professionals Growth Rate
2022 70,000 15%
2021 60,000 10%

Who should enrol in Professional Certificate in Search Engine Optimization (SEO) Basics?

Ideal Audience for SEO Basics The Professional Certificate in Search Engine Optimization (SEO) Basics is designed for
Digital marketers looking to improve their online presence and drive more traffic to their websites, with 71% of UK businesses using search engines to find new customers.
E-commerce professionals can benefit from learning how to optimise their product listings and online stores for better search engine rankings, with 55% of UK online shoppers using search engines to find products.
Content creators can learn how to write SEO-friendly content that attracts more traffic and engagement, with 60% of UK website owners considering content marketing an essential part of their digital marketing strategy.
Small business owners can benefit from learning how to use SEO to increase their online visibility and reach a wider audience, with 45% of UK small businesses using search engines to find new customers.