Professional Certificate in Introduction to Google Analytics

Saturday, 13 September 2025 23:13:58

International applicants and their qualifications are accepted

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Overview

Overview

Google Analytics

is a powerful tool for understanding online behavior and optimizing digital marketing strategies. This Professional Certificate in Introduction to Google Analytics is designed for professionals who want to learn the basics of web analytics and measurement.

Learn how to track website traffic, behavior, and conversion rates, and gain insights into user engagement and demographics.

Some key concepts covered in this course include: data collection, reporting, and analysis, as well as setting up and tracking goals and events.

By the end of this course, you'll be able to use Google Analytics to measure the effectiveness of your online campaigns and make data-driven decisions.

Take the first step towards becoming a data-driven marketer and explore the world of Google Analytics today!

Google Analytics is a powerful tool for measuring website performance, and this Professional Certificate course will teach you how to unlock its full potential. By mastering Google Analytics, you'll gain a deeper understanding of your online audience, track key metrics, and make data-driven decisions to drive business growth. With this course, you'll learn how to set up and analyze Google Analytics accounts, create custom reports, and use advanced features like segmentation and funnel analysis. Upon completion, you'll be equipped with the skills to analyze website data, identify areas for improvement, and optimize your online presence.

Entry requirements

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Setting up Google Analytics 4 (GA4) and tracking website data •
• Understanding the Google Analytics 4 (GA4) data streams and events •
• Configuring and tracking e-commerce transactions in Google Analytics 4 (GA4) •
• Using Google Analytics 4 (GA4) to track user behavior and engagement metrics •
• Setting up and tracking social media and email marketing campaigns in Google Analytics 4 (GA4) •
• Using Google Analytics 4 (GA4) to analyze and report on audience demographics and interests •
• Understanding and using Google Analytics 4 (GA4) data retention and deletion policies •
• Using Google Analytics 4 (GA4) to track and analyze mobile app data and in-app events •
• Setting up and tracking video content in Google Analytics 4 (GA4)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Introduction to Google Analytics

The Professional Certificate in Introduction to Google Analytics is a comprehensive online course designed to equip learners with the skills and knowledge required to measure website data and make informed business decisions.
This program is offered by Google and is ideal for individuals who want to gain a deeper understanding of Google Analytics and its capabilities, including data analysis, reporting, and optimization.
Upon completion of the course, learners can expect to gain the following learning outcomes: - Understand the basics of Google Analytics and its features - Learn how to set up and track website data - Develop skills in data analysis and reporting - Understand how to use Google Analytics to optimize website performance
The duration of the course is approximately 4-6 months, with learners completing a series of online modules and assignments to demonstrate their understanding of the subject matter.
The Professional Certificate in Introduction to Google Analytics is highly relevant to the digital marketing industry, as it provides learners with the skills and knowledge required to measure website data and make informed business decisions.
Learners who complete the course can expect to gain a competitive edge in the job market, as many employers require or prefer candidates with Google Analytics certification.
The course is also highly relevant to e-commerce businesses, as it provides learners with the skills and knowledge required to measure website data and optimize online sales.
Overall, the Professional Certificate in Introduction to Google Analytics is a valuable investment for anyone looking to gain a deeper understanding of Google Analytics and its capabilities.

Why this course?

Google Analytics has become an indispensable tool for businesses in the UK, with 95% of online retailers using it to track website traffic and conversions (Source: Google Analytics Blog). A Professional Certificate in Introduction to Google Analytics can equip learners with the skills to effectively utilize this platform, leading to improved decision-making and data-driven marketing strategies.
Key Statistics UK Online Retailers Google Analytics Adoption
95% Source: Google Analytics Blog
75% UK businesses using Google Analytics for website traffic tracking
60% UK e-commerce websites utilizing Google Analytics for conversion tracking

Who should enrol in Professional Certificate in Introduction to Google Analytics?

Ideal Audience for Professional Certificate in Introduction to Google Analytics Digital marketers, e-commerce professionals, and business owners in the UK who want to measure website traffic, track conversions, and improve online performance
Key Characteristics: Basic understanding of digital marketing, ability to learn new tools and technologies, and a desire to enhance online business skills
Industry Statistics: In the UK, 75% of businesses use Google Analytics to measure website performance, with 40% of small businesses and 60% of medium-sized businesses using the tool to track conversions and improve online marketing efforts
Learning Objectives: Gain a solid understanding of Google Analytics, learn how to set up and track website data, and develop skills to measure online performance and make data-driven decisions