Professional Certificate in Introduction to Customer Relationship Management

Monday, 16 February 2026 11:15:48

International applicants and their qualifications are accepted

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Overview

Overview

Customer Relationship Management (CRM) is a vital tool for businesses to manage and analyze customer interactions.

Our Professional Certificate in Introduction to Customer Relationship Management is designed for professionals who want to learn the fundamentals of CRM and improve their skills in managing customer relationships.

Through this program, you will gain knowledge on how to set up and use CRM software, analyze customer data, and develop strategies to build strong customer relationships.

Some key topics covered in the program include: customer segmentation, lead management, sales forecasting, and customer service.

By the end of the program, you will be able to apply CRM principles to drive business growth and improve customer satisfaction.

Take the first step towards mastering CRM and enhance your career prospects. Explore our Professional Certificate in Introduction to Customer Relationship Management today!

Customer Relationship Management is the foundation of any successful business strategy. This Professional Certificate in Introduction to Customer Relationship Management will equip you with the essential skills to build strong relationships with customers, leading to increased loyalty and retention. By mastering CRM principles, you'll gain a competitive edge in the job market, with career prospects in sales, marketing, and customer service. Unique features of this course include interactive modules, real-world case studies, and access to industry experts. Upon completion, you'll be able to analyze customer data, develop targeted marketing campaigns, and measure campaign effectiveness.

Entry requirements

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• CRM Fundamentals • Understanding Customer Needs • Identifying Customer Segments • Building Customer Relationships • CRM Software Selection • Data Management in CRM • Sales Force Automation • Marketing Automation • Customer Service and Support • Measuring CRM Success

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

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+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Introduction to Customer Relationship Management

The Professional Certificate in Introduction to Customer Relationship Management is a comprehensive course designed to equip learners with the fundamental skills and knowledge required to excel in customer-facing roles.
This program focuses on teaching learners how to build strong relationships with customers, understand their needs, and deliver personalized services that drive loyalty and retention.
Upon completion of the course, learners can expect to gain a solid understanding of CRM principles, including data analysis, customer segmentation, and relationship management strategies.
The duration of the course is typically 4-6 months, with learners expected to dedicate around 10-15 hours per week to study and complete assignments.
Industry relevance is a key aspect of this course, as it provides learners with the skills and knowledge required to succeed in a rapidly changing business landscape.
The course is particularly relevant to professionals working in sales, marketing, customer service, and account management, as well as those looking to transition into these roles.
By completing the Professional Certificate in Introduction to Customer Relationship Management, learners can expect to enhance their career prospects, increase their earning potential, and develop a deeper understanding of the customer relationship management field.
This course is also highly relevant to businesses looking to improve their customer engagement, retention, and overall customer experience.
Overall, the Professional Certificate in Introduction to Customer Relationship Management is an excellent choice for anyone looking to develop their skills and knowledge in this critical area of business.

Why this course?

Customer Relationship Management is a vital aspect of modern business, with the UK's customer service industry valued at £1.4 trillion in 2020, according to a report by the Centre for Retail Research. To stay competitive, professionals need to understand the fundamentals of CRM, which is why a Professional Certificate in Introduction to Customer Relationship Management is essential.
Industry Value Year Growth Rate
£1.4 trillion 2020 5.5%
£1.2 trillion 2019 4.2%
£1.1 trillion 2018 3.5%

Who should enrol in Professional Certificate in Introduction to Customer Relationship Management?

Ideal Audience for Professional Certificate in Introduction to Customer Relationship Management This course is designed for UK-based professionals in sales, marketing, and customer service who want to develop their skills in managing customer relationships effectively.
Job Roles Sales representatives, account managers, customer success managers, marketing professionals, and customer service team leaders.
Industry B2B, B2C, finance, healthcare, technology, and e-commerce.
Career Benefits Improved customer retention, increased sales, enhanced customer experience, and career advancement opportunities.
Learning Outcomes Understanding of CRM principles, skills in data analysis, and ability to implement CRM strategies to drive business growth.