Professional Certificate in Google Analytics for Beginners

Sunday, 15 February 2026 13:41:08

International applicants and their qualifications are accepted

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Overview

Overview

Google Analytics for Beginners

is a professional certificate designed to introduce learners to the world of web analytics.

Google Analytics is a powerful tool used to measure website traffic, track user behavior, and analyze conversion rates. This course is perfect for digital marketers, web developers, and anyone looking to improve their online presence.

Through interactive lessons and real-world examples, learners will gain a solid understanding of Google Analytics fundamentals, including data collection, reporting, and analysis. By the end of the course, learners will be able to measure website success and make data-driven decisions. Explore the world of Google Analytics today and take your online skills to the next level!

Google Analytics is a powerful tool for measuring website performance, and this Professional Certificate in Google Analytics for Beginners will teach you how to unlock its full potential. With this course, you'll gain hands-on experience in data analysis, campaign tracking, and conversion optimization, allowing you to Google Analytics like a pro. You'll also learn how to set up and analyze goals, events, and e-commerce tracking, giving you a competitive edge in the job market. Upon completion, you'll be equipped with the skills to Google Analytics and drive business growth. Career prospects are vast, with opportunities in digital marketing, e-commerce, and more.

Entry requirements

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Understanding Google Analytics Fundamentals •
• Setting Up and Tracking Website Data •
• Google Analytics Account Structure and Organization •
• Data Sources and Data Collection Methods •
• Google Analytics Reporting and Dashboards •
• Goal and Event Tracking for Conversion Optimization •
• Audience and Behavior Analysis in Google Analytics •
• E-commerce and Transaction Tracking in Google Analytics •
• Google Analytics Mobile App and Mobile-Friendly Reporting •
• Advanced Google Analytics Features and Settings

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Google Analytics for Beginners

The Professional Certificate in Google Analytics for Beginners is an online course designed to equip learners with the skills needed to measure website data and make informed business decisions.
This course is ideal for individuals who want to gain a solid understanding of Google Analytics and its applications in the digital marketing industry.
Upon completion of the course, learners can expect to gain the following learning outcomes:
- Understand the basics of Google Analytics and its features
- Learn how to set up and track website data using Google Analytics
- Analyze and interpret website data to inform business decisions
- Use Google Analytics to measure the effectiveness of marketing campaigns
- Understand how to use Google Analytics to optimize website performance
- Learn how to use Google Analytics to track and analyze customer behavior
- Understand how to use Google Analytics to measure return on investment (ROI)
The duration of the course is approximately 4 months, with learners completing one module per week.
Each module includes video lessons, quizzes, and hands-on projects to help learners apply their knowledge in real-world scenarios.
The course is highly relevant to the digital marketing industry, as Google Analytics is widely used by businesses to measure website data and track customer behavior.
By completing this course, learners can demonstrate their skills and knowledge to potential employers and advance their careers in digital marketing.
The course is also beneficial for small business owners who want to gain a better understanding of their website data and make data-driven decisions to drive business growth.
Overall, the Professional Certificate in Google Analytics for Beginners is an excellent choice for anyone looking to gain a solid understanding of Google Analytics and its applications in the digital marketing industry.

Why this course?

Google Analytics is a crucial tool for businesses in the UK, with 95% of online retailers using it to track website traffic and sales (Source: Google Analytics Blog). In today's digital landscape, having a solid understanding of Google Analytics is essential for making data-driven decisions and driving business growth. According to a survey by the Institute of Marketing, 71% of marketers in the UK use Google Analytics to measure website effectiveness (Source: Institute of Marketing). Moreover, 63% of marketers believe that Google Analytics helps them to improve their marketing strategies (Source: Marketing Week).
Statistic Percentage
Number of UK businesses using Google Analytics 95%
Percentage of marketers using Google Analytics 71%
Percentage of marketers who believe Google Analytics improves marketing strategies 63%

Who should enrol in Professional Certificate in Google Analytics for Beginners?

Ideal Audience for Professional Certificate in Google Analytics for Beginners Are you a UK-based digital marketer, e-commerce owner, or small business owner looking to improve your online presence and drive more sales?
Key Characteristics: You have basic knowledge of digital marketing, but want to gain a deeper understanding of Google Analytics and how to use it to measure website traffic, conversion rates, and customer behavior.
Goals and Objectives: By the end of this course, you'll be able to track website performance, identify areas for improvement, and make data-driven decisions to increase sales and revenue in the UK digital market.
Prerequisites: No prior knowledge of Google Analytics is required, but a basic understanding of digital marketing concepts such as SEO, social media, and email marketing is helpful.
Who Should Take This Course: Digital marketers, e-commerce owners, small business owners, and anyone looking to improve their online presence and drive more sales in the UK digital market.