Professional Certificate in Customer Relationship Management (CRM) Basics

Wednesday, 18 February 2026 10:47:16

International applicants and their qualifications are accepted

Start Now     Viewbook

Overview

Overview

CRM

is a vital tool for businesses to manage customer interactions and relationships. This course focuses on the basics of CRM, providing a solid foundation for professionals to understand the fundamentals of customer relationship management.

Learn how to analyze customer data, identify trends, and develop strategies to improve customer satisfaction and retention.

Key concepts include: customer segmentation, lead management, and sales pipeline analysis. You'll also explore how to use CRM software to automate tasks, track interactions, and gain valuable insights into customer behavior.

By the end of this course, you'll be able to apply CRM principles to drive business growth and improve customer relationships.

Take the first step towards mastering CRM and start building stronger relationships with your customers today!

Customer Relationship Management (CRM) is the backbone of any successful business. This Professional Certificate in CRM Basics equips you with the essential skills to manage customer interactions, analyze sales data, and optimize your sales strategy. By mastering CRM software, you'll gain a competitive edge in the job market and unlock new career opportunities. Key benefits include improved customer satisfaction, enhanced sales performance, and better data analysis. Unique features of the course include interactive modules, real-world case studies, and hands-on practice with industry-leading CRM tools. With this certificate, you'll be well on your way to a rewarding career in sales and customer service.

Entry requirements

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

•
• Customer Relationship Management (CRM) Basics
•
• Understanding the Importance of CRM in Business
•
• Defining Key CRM Concepts: Sales, Marketing, and Service
•
• CRM Software and Tools: Overview and Selection
•
• Data Management and Integration in CRM Systems
•
• Contact and Account Management in CRM
•
• Sales Force Automation and Performance Management
•
• Marketing Automation and Lead Management
•
• Customer Service and Support in CRM
•
• Measuring CRM Success: Key Performance Indicators (KPIs)

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

Start Now

Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

Start Now

  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
  • Start Now
    •

Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in Customer Relationship Management (CRM) Basics

The Professional Certificate in Customer Relationship Management (CRM) Basics is a comprehensive course designed to equip learners with the fundamental knowledge and skills required to excel in CRM.
This program is ideal for individuals who want to enhance their understanding of CRM principles, practices, and tools, and are looking to upskill in this rapidly growing field.
Upon completion of the course, learners can expect to gain a solid understanding of CRM concepts, including customer data management, sales and marketing automation, and customer service and support.
The course duration is typically 4-6 weeks, with learners expected to dedicate around 10-15 hours per week to complete the coursework.
The Professional Certificate in Customer Relationship Management (CRM) Basics is highly relevant to various industries, including sales, marketing, customer service, and business development.
Learners can apply their new skills and knowledge to improve customer engagement, increase sales conversions, and enhance overall business performance.
The course is designed to be flexible and accessible, with learners able to complete the coursework on their own schedule and at their own pace.
The Professional Certificate in Customer Relationship Management (CRM) Basics is a great starting point for those looking to launch or advance their careers in CRM, and is recognized by many organizations as a valuable credential.
By investing in this course, learners can gain a competitive edge in the job market and achieve long-term career success in the field of customer relationship management.

Why this course?

Customer Relationship Management (CRM) Basics have become increasingly significant in today's market, particularly in the UK. According to a survey by the Chartered Institute of Marketing, 85% of businesses in the UK use CRM software to manage customer interactions (Source: CIM, 2020).
Year Number of Businesses Using CRM
2018 60%
2019 70%
2020 85%
Google Charts 3D Column Chart

Who should enrol in Professional Certificate in Customer Relationship Management (CRM) Basics?

Ideal Audience for Professional Certificate in Customer Relationship Management (CRM) Basics Professionals seeking to enhance their sales, marketing, and customer service skills in the UK, with a focus on those working in industries such as finance, healthcare, and e-commerce.
Key Characteristics: Typically have 1-3 years of experience in a customer-facing role, with a basic understanding of CRM software and principles. May be looking to advance their careers or take on more senior roles.
Industry Focus: Finance, healthcare, e-commerce, and other customer-facing industries in the UK, where CRM skills are highly valued and in demand.
Career Goals: To gain a deeper understanding of CRM principles and practices, and to develop the skills needed to succeed in senior customer-facing roles, such as account manager or customer success manager.

Insights

Read important articles written by our experts

◎ Professional Certificate in Customer Relationship Management (CRM) Basics: Maximizing Customer Lifetime Value

◎ Professional Certificate in Customer Relationship Management (CRM) Basics: Building Strong Customer Relationships

◎ Professional Certificate in Customer Relationship Management (CRM) Basics: Enhancing Customer Satisfaction through CRM Systems

◎ Professional Certificate in Customer Relationship Management (CRM) Basics: Implementing CRM Strategies in Your Business

◎ Professional Certificate in Customer Relationship Management (CRM) Basics: Understanding Customer Data Analysis