Professional Certificate in A/B Testing

Saturday, 14 February 2026 18:10:46

International applicants and their qualifications are accepted

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Overview

Overview

A/B testing is a crucial aspect of digital marketing, and this Professional Certificate aims to equip learners with the skills to design, implement, and analyze experiments.


Targeted at professionals seeking to enhance their data-driven decision-making capabilities, this certificate covers the fundamentals of A/B testing, including hypothesis formulation, experiment design, and statistical analysis.


Through a combination of theoretical foundations and practical applications, learners will gain hands-on experience in using A/B testing tools and techniques to optimize website performance, improve user engagement, and drive business growth.


By the end of this certificate program, learners will be able to apply A/B testing principles to real-world scenarios, making informed decisions that drive business success.


Take the first step towards becoming a data-driven marketer and explore the Professional Certificate in A/B Testing today!

A/B Testing is a crucial skill for data-driven decision making in today's digital landscape. This Professional Certificate program teaches you how to design, analyze, and implement effective A/B tests to optimize website and application performance. By mastering A/B testing, you'll gain a competitive edge in the job market and unlock new career opportunities in A/B Testing and related fields. Key benefits include improved conversion rates, increased revenue, and enhanced user experience. Unique features of the course include hands-on experience with industry-leading tools and expert guidance from experienced professionals.

Entry requirements

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

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• Hypothesis Testing in A/B Testing
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• Experimental Design Principles
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• Statistical Significance and P-Values
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• Sample Size Calculation and Power Analysis
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• Data Analysis and Interpretation Techniques
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• A/B Testing Metrics and KPIs
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• Multi-Variate Testing and Feature Engineering
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• Testing for Correlation and Causation
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• A/B Testing Tools and Software
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• Best Practices for A/B Testing and Experimentation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate in A/B Testing

The Professional Certificate in A/B Testing is a comprehensive program designed to equip learners with the skills and knowledge required to design, implement, and analyze A/B tests effectively.
This certificate program focuses on teaching learners how to apply A/B testing principles to drive data-driven decision making in various industries, including marketing, product management, and e-commerce.
Upon completion of the program, learners can expect to gain a deep understanding of A/B testing methodologies, statistical analysis, and data interpretation, as well as the ability to create and execute A/B tests using popular tools such as Google Optimize and VWO.
The duration of the Professional Certificate in A/B Testing is typically 4-6 months, with learners completing a series of online courses and assignments that are designed to be completed at their own pace.
The program is highly relevant to the digital marketing industry, where A/B testing is a critical component of optimizing website and application performance.
Learners who complete the Professional Certificate in A/B Testing can expect to see significant improvements in their ability to drive conversions, increase revenue, and make data-driven decisions that support business growth.
The program is also highly relevant to product managers, who can use A/B testing to inform product development and launch strategies.
Overall, the Professional Certificate in A/B Testing is a valuable investment for anyone looking to gain the skills and knowledge required to succeed in the field of A/B testing and data-driven decision making.

Why this course?

A/B Testing has become an essential tool for businesses in the UK, with 71% of companies using experimentation to inform their marketing decisions (Source: Google Analytics). In today's data-driven market, having a professional certificate in A/B testing can significantly enhance one's career prospects.
Statistic Value
Number of companies using A/B testing 71%
Average return on investment (ROI) from A/B testing 25%
Number of marketers with A/B testing skills 34%

Who should enrol in Professional Certificate in A/B Testing?

Ideal Audience for Professional Certificate in A/B Testing Are you a digital marketer, product manager, or business owner looking to improve conversion rates and drive revenue growth?
Key Characteristics: You have a basic understanding of marketing principles and analytics tools, such as Google Analytics. You're eager to learn how to apply data-driven decision making to optimize website and application experiences.
Industry Background: You work in industries such as e-commerce, finance, healthcare, or technology, where A/B testing can significantly impact business outcomes. In the UK, for example, a study by Adobe found that companies that implemented A/B testing saw an average increase of 19% in conversion rates.
Learning Objectives: By the end of this course, you'll be able to design, implement, and analyze A/B tests to drive data-driven decision making and improve business outcomes. You'll also gain a deeper understanding of how to measure and optimize user experience.