Professional Certificate Course in Strategic Positioning In the Business Environment

Tuesday, 17 February 2026 20:20:30

International applicants and their qualifications are accepted

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Overview

Overview

Strategic Positioning

is a crucial concept in the business environment, enabling organizations to differentiate themselves and achieve sustainable success. This course is designed for business professionals seeking to enhance their understanding of strategic positioning and its application in today's competitive market.

By mastering strategic positioning, learners will gain the skills to analyze market trends, identify opportunities, and develop effective strategies to outperform competitors.

Through a combination of theoretical foundations and practical exercises, this course will equip learners with the knowledge to create a unique value proposition, build brand awareness, and drive business growth.

Whether you're looking to advance your career or start your own business, this course will provide you with the tools and expertise needed to succeed in the business world.

So why wait? Explore the world of strategic positioning today and discover how it can transform your business.

Strategic Positioning is the key to unlocking business success in today's competitive environment. Our Professional Certificate Course in Strategic Positioning in the Business Environment will equip you with the knowledge and skills to develop a unique market position that sets your organization apart from the competition. By learning from industry experts, you'll gain a deep understanding of market analysis, competitive analysis, and positioning strategies. With this course, you'll enjoy enhanced career prospects and increased earning potential. Unique features include interactive case studies, group discussions, and a final project that showcases your strategic positioning skills.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Market Analysis and Research • Competitive Analysis and Positioning • Internal Analysis and Strengths • External Analysis and Environment • Market Segmentation and Targeting • Branding and Brand Positioning • Unique Selling Proposition (USP) Development • Positioning Strategies and Tactics • Market Entry and Exit Strategies • Performance Measurement and Evaluation

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £140
2 months (Standard mode): £90

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Professional Certificate Course in Strategic Positioning In the Business Environment

The Professional Certificate Course in Strategic Positioning In the Business Environment is designed to equip learners with the knowledge and skills necessary to develop and implement effective business strategies in today's competitive market.
This course focuses on teaching learners how to conduct a thorough analysis of the business environment, identify key stakeholders, and develop a strategic positioning plan that aligns with the organization's goals and objectives.
Upon completion of the course, learners can expect to gain the following learning outcomes: an understanding of the key concepts and principles of strategic positioning, the ability to analyze the business environment and identify opportunities and threats, the skills to develop a strategic positioning plan that drives business growth and success.
The duration of the course is typically 6-8 weeks, with learners completing a series of online modules and assignments that are designed to be completed at their own pace.
The course is highly relevant to the business world, as companies are constantly seeking to stay ahead of the competition and achieve sustainable growth and success.
By completing this course, learners can enhance their career prospects and take their business skills to the next level, whether they are looking to advance in their current role or transition into a new career path.
The course is also highly relevant to industries such as finance, marketing, and management, where strategic positioning is a critical component of business strategy.
Overall, the Professional Certificate Course in Strategic Positioning In the Business Environment is a valuable investment for anyone looking to develop their business skills and achieve success in today's competitive market.

Why this course?

Strategic Positioning is a crucial aspect of business success in today's market. According to a survey by the Chartered Institute of Marketing (CIM), 75% of UK businesses believe that having a clear understanding of their market position is essential for growth and profitability (Source: CIM, 2020).
Market Positioning Percentage
Understanding customer needs 80%
Defining unique selling points 70%
Measuring market share 60%

Who should enrol in Professional Certificate Course in Strategic Positioning In the Business Environment?

Strategic Positioning Ideal Audience
Business professionals seeking to enhance their skills in market analysis, competitor research, and brand development. Individuals with a minimum of 2 years of experience in marketing, sales, or management roles, particularly those in the UK, where 71% of businesses report that market research is crucial for their success (Source: CBI).
Entrepreneurs and small business owners looking to differentiate their products or services in a crowded market. Those with a passion for business and a desire to stay ahead of the competition, with 60% of UK businesses reporting that they invest in employee training and development to improve their skills (Source: CIPD).
Marketing and sales teams seeking to improve their understanding of customer needs and preferences. Professionals with a background in marketing, sales, or a related field, who want to gain a deeper understanding of strategic positioning and its application in real-world business scenarios.

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