1. Introduction to Strategy Evaluation: This unit provides an overview of strategy evaluation, its importance, and the key concepts and frameworks used in the process. Participants will gain an understanding of the role of strategy evaluation in organizational success.
2. Strategic Analysis Techniques: This unit covers various strategic analysis techniques such as SWOT analysis, PESTEL analysis, and Porter's Five Forces. Participants will learn how to apply these tools to assess the internal and external factors influencing strategy effectiveness.
3. Performance Measurement and Metrics: This unit focuses on performance measurement and the use of key performance indicators (KPIs) to evaluate strategy outcomes. Participants will explore different types of metrics, their relevance to strategic goals, and how to develop effective measurement systems.
4. Strategic Gap Analysis: This unit explores the concept of strategic gap analysis, which involves identifying the gaps between the desired and actual performance of a strategy. Participants will learn how to conduct gap analysis and use the insights to make strategic adjustments.
5. Evaluation of Competitive Advantage: This unit delves into the evaluation of competitive advantage and explores strategies for sustaining and enhancing it. Participants will learn how to assess the sources of competitive advantage and evaluate their organization's position in the competitive landscape.
6. Strategy Review and Adaptation: This unit focuses on the review and adaptation of strategies in response to changing market dynamics. Participants will learn how to monitor and evaluate strategy implementation, identify the need for strategic adjustments, and develop plans for strategy adaptation.
7. Risk Assessment and Mitigation: This unit explores the role of risk assessment and mitigation in strategy evaluation. Participants will learn how to identify and assess risks associated with strategies, develop risk mitigation strategies, and incorporate risk management into the evaluation process.
8. Ethical Considerations in Strategy Evaluation: This unit examines the ethical dimensions of strategy evaluation and decision-making. Participants will explore ethical frameworks, principles, and considerations to ensure that strategy evaluation processes align with ethical standards.
9. Communication and Reporting of Strategy Evaluation: This unit covers effective communication and reporting of strategy evaluation findings and recommendations. Participants will learn how to present evaluation results in a clear and concise manner, targeting different stakeholders and facilitating informed decision-making.
10. Case Studies and Practical Application: This unit integrates theoretical knowledge with real-world case studies and practical exercises. Participants will analyze and evaluate strategies in various industries, applying the concepts and techniques learned throughout the course.
The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.