Extended Professional Certificate in Digital Marketing Essentials for Small Businesses

Thursday, 18 September 2025 04:00:23

International applicants and their qualifications are accepted

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Overview

Overview

Digital Marketing

is a vital tool for small businesses to reach new customers and grow their online presence. This Extended Professional Certificate in Digital Marketing Essentials is designed specifically for entrepreneurs and business owners who want to learn the fundamentals of digital marketing.

Learn how to create effective online campaigns, manage social media, and analyze website data to inform your marketing strategy.

Some of the key topics covered in this course include: search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, and content marketing.

By the end of this course, you'll have the skills and knowledge to develop a comprehensive digital marketing plan that drives real results for your business.

Take the first step towards transforming your business with digital marketing. Explore this course and discover how you can use digital marketing to reach new customers and grow your online presence.

Digital Marketing Essentials is the perfect starting point for small businesses looking to boost their online presence. This Extended Professional Certificate program teaches you the fundamentals of digital marketing, including SEO, social media marketing, and email marketing. You'll learn how to create a customized digital marketing strategy, set up and manage your online campaigns, and measure their success. With this course, you'll gain valuable skills that can be applied to various industries, leading to exciting career opportunities in digital marketing. Upon completion, you'll be equipped to drive business growth and stay ahead of the competition.

Entry requirements

The program operates on an open enrollment basis, and there are no specific entry requirements. Individuals with a genuine interest in the subject matter are welcome to participate.

International applicants and their qualifications are accepted.

Step into a transformative journey at LSIB, where you'll become part of a vibrant community of students from over 157 nationalities.

At LSIB, we are a global family. When you join us, your qualifications are recognized and accepted, making you a valued member of our diverse, internationally connected community.

Course Content

• Digital Marketing Fundamentals for Small Businesses
• Understanding Your Target Audience
• Setting Up a Digital Marketing Strategy
• Search Engine Optimization (SEO) for Small Businesses
• Pay-Per-Click (PPC) Advertising for Small Businesses
• Social Media Marketing for Small Businesses
• Email Marketing for Small Businesses
• Measuring and Analyzing Digital Marketing Performance
• Creating Engaging Content for Digital Marketing
• Budgeting and ROI Analysis for Digital Marketing

Assessment

The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.

Fee and Payment Plans

30 to 40% Cheaper than most Universities and Colleges

Duration & course fee

The programme is available in two duration modes:
1 month (Fast-track mode): £175
2 months (Standard mode): £150

40% Cheaper

Our course fee is up to 40% cheaper than most universities and colleges.

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Awarding body

 The programme is awarded by London School of International Business. This program is not intended to replace or serve as an equivalent to obtaining a formal degree or diploma. It should be noted that this course is not accredited by a recognised awarding body or regulated by an authorised institution/ body.

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  • Start this course anytime from anywhere.
  • 1. Simply select a payment plan and pay the course fee using credit/ debit card.
  • 2. Course starts
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Got questions? Get in touch

Chat with us: Click the live chat button

+44 75 2064 7455

admissions@lsib.co.uk

+44 (0) 20 3608 0144



Career path

Key facts about Extended Professional Certificate in Digital Marketing Essentials for Small Businesses

The Extended Professional Certificate in Digital Marketing Essentials for Small Businesses is a comprehensive program designed to equip entrepreneurs with the necessary skills to navigate the digital landscape and drive business growth. This program focuses on providing learners with a solid understanding of digital marketing principles, including search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and data analysis. By the end of the course, learners will be able to create and implement effective digital marketing strategies that align with their business goals. The duration of the program is typically 12 weeks, with learners completing a series of modules and assignments that are designed to build on one another. This allows learners to gradually develop their skills and knowledge in a logical and structured way. Throughout the program, learners will have access to industry experts and professionals who will provide guidance and support. They will also be able to apply their learning in real-world scenarios, using case studies and group projects to demonstrate their understanding of digital marketing concepts. The Extended Professional Certificate in Digital Marketing Essentials for Small Businesses is highly relevant to the current job market, with many employers seeking candidates who have a solid understanding of digital marketing principles. By completing this program, learners will be well-positioned to take on a range of roles, from digital marketing specialist to business development manager. Upon completion of the program, learners will receive a recognized certification that is accredited by a leading industry organization. This will not only enhance their employability but also demonstrate their commitment to ongoing learning and professional development. Overall, the Extended Professional Certificate in Digital Marketing Essentials for Small Businesses is an excellent choice for entrepreneurs and small business owners who want to develop the skills and knowledge they need to succeed in the digital age.

Why this course?

Extended Professional Certificate in Digital Marketing Essentials is a highly sought-after qualification for small businesses in the UK, with 70% of businesses now using digital marketing as a key part of their overall marketing strategy (Source: Google Analytics). This certification program provides learners with the skills and knowledge needed to succeed in today's digital landscape, including data analysis, content creation, and paid advertising.
Statistic Percentage
Businesses using digital marketing 70%
Small businesses with a digital marketing strategy 45%
Businesses that have seen an increase in sales due to digital marketing 60%

Who should enrol in Extended Professional Certificate in Digital Marketing Essentials for Small Businesses?

Extended Professional Certificate in Digital Marketing Essentials for Small Businesses
Ideal Audience: Small business owners and managers in the UK, with an annual turnover of £250,000 or less, who want to upskill their team members in digital marketing to drive growth and competitiveness.
Key Characteristics: Typically, individuals with 2-5 years of experience in marketing, sales, or a related field, who are looking to enhance their digital marketing skills to stay ahead of the competition.
Industry Focus: Small businesses across various sectors, including retail, services, and hospitality, who are looking to leverage digital marketing to reach new customers, increase brand awareness, and drive sales.
Learning Objectives: Develop a solid understanding of digital marketing principles, including search engine optimisation, social media marketing, email marketing, and data analysis, to improve online visibility and drive business growth.
UK Statistics: According to a report by the Centre for Entrepreneurs, 63% of small businesses in the UK use digital marketing as a key growth strategy, with 45% investing over £1,000 per month in online marketing.

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