1. Sales Fundamentals: Introduction to the basic principles and practices of sales, including understanding customer needs, effective communication, and sales techniques.
2. Sales Management: Study of sales management principles, including sales planning, forecasting, territory management, sales force motivation, and performance evaluation.
3. Marketing Principles: Overview of marketing concepts and strategies, market research, product positioning, pricing strategies, and promotional activities.
4. Distribution Management: Understanding the distribution process, logistics management, supply chain management, inventory management, and distribution channel strategies.
5. Customer Relationship Management (CRM): Introduction to CRM systems and strategies for building and maintaining strong customer relationships, customer retention, and customer service.
6. Retail Management: Study of retail management principles, store operations, visual merchandising, inventory control, and customer experience management.
7. Sales Analytics: Introduction to sales analytics and the use of data to drive sales decision-making and improve sales performance.
8. Negotiation Skills: Development of negotiation skills, including understanding negotiation principles, tactics, and strategies.
9. Sales Ethics and Legal Issues: Examination of ethical considerations in sales and distribution, legal frameworks, and regulations related to sales activities.
10. Sales Presentations and Communication: Development of effective presentation skills, persuasive communication, and sales pitch techniques.
11. Team Management and Leadership: Study of team management principles, leadership styles, motivation techniques, and effective teamwork in the sales and distribution context.
12. Sales Forecasting and Budgeting: Understanding sales forecasting methods and techniques, budgeting for sales operations, and financial analysis in the sales function.
The evaluation process is conducted through the submission of assignments, and there are no written examinations involved.