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In today's fast-paced and interconnected world, corporate leaders must be prepared to effectively communicate during times of crisis. The way a company handles a crisis can have a lasting impact on its reputation and bottom line. Here are some best practices in crisis communication for corporate leaders:
| Best Practices | Statistics |
|---|---|
| 1. Have a Crisis Communication Plan | 60% of companies without a crisis communication plan go out of business within 2 years of a major crisis |
| 2. Be Transparent and Honest | 85% of consumers are more likely to give a company a second chance if it handles a crisis with transparency and honesty |
| 3. Act Quickly | 70% of consumers expect a company to respond to a crisis within 24 hours |
| 4. Use Multiple Communication Channels | 90% of consumers expect companies to communicate through multiple channels during a crisis |
| 5. Train Spokespeople | Only 30% of companies train their spokespeople on how to communicate during a crisis |
By following these best practices, corporate leaders can effectively navigate through crises and protect their company's reputation. Remember, communication is key in times of crisis.