London School of International Business (LSIB)

What is the curriculum like for an online MBA in marketing program?

Curriculum for an Online MBA in Marketing Program

When it comes to pursuing an online MBA in marketing, the curriculum is designed to provide students with a comprehensive understanding of marketing principles, strategies, and techniques in the digital age. The program typically covers a wide range of topics to equip students with the knowledge and skills needed to succeed in the competitive field of marketing.

Here is a breakdown of the typical curriculum for an online MBA in marketing program:

Course	Description
Marketing Management	This course covers the fundamentals of marketing management, including market research, consumer behavior, product development, pricing strategies, and distribution channels.
Digital Marketing	Students learn about the latest digital marketing trends, tools, and techniques, including social media marketing, search engine optimization (SEO), content marketing, and online advertising.
Brand Management	This course focuses on building and managing strong brands, including brand positioning, brand equity, brand loyalty, and brand extensions.
Marketing Analytics	Students learn how to analyze marketing data to make informed decisions, measure marketing performance, and optimize marketing campaigns for better results.
Consumer Behavior	This course explores the psychological and sociological factors that influence consumer behavior, helping students understand how consumers make purchasing decisions.
International Marketing	Students learn about the challenges and opportunities of marketing products and services in global markets, including cultural differences, market entry strategies, and international branding.

Additionally, students may have the opportunity to choose elective courses in specialized areas of marketing, such as social media marketing, e-commerce, marketing communications, or retail marketing, depending on their interests and career goals.

Overall, the curriculum for an online MBA in marketing program is designed to provide students with a solid foundation in marketing theory and practice, as well as the skills needed to succeed in today's fast-paced and ever-evolving marketing landscape.

By completing this program, graduates will be well-equipped to pursue a variety of marketing roles in industries such as advertising, public relations, market research, brand management, digital marketing, and more.