London School of International Business (LSIB)

What is the curriculum like for MBA marketing online courses?

Curriculum for MBA Marketing Online Courses

When it comes to pursuing an MBA in Marketing online, the curriculum is designed to provide students with a comprehensive understanding of marketing principles, strategies, and techniques in the digital age. Here is an overview of what you can expect from the coursework:

Course	Description
Marketing Management	This course covers the fundamentals of marketing management, including market research, consumer behavior, product development, pricing strategies, and distribution channels.
Digital Marketing	Students will learn about online marketing strategies, social media marketing, search engine optimization (SEO), pay-per-click advertising, email marketing, and analytics.
Brand Management	This course focuses on building and managing strong brands, brand positioning, brand equity, and brand communication strategies.
Market Research	Students will learn how to conduct market research, analyze data, and make informed marketing decisions based on consumer insights.
Consumer Behavior	This course explores the psychological and sociological factors that influence consumer behavior, helping students understand how to create effective marketing campaigns.
Marketing Analytics	Students will learn how to use data analytics tools to measure marketing performance, track ROI, and optimize marketing campaigns for better results.
Global Marketing	This course covers international marketing strategies, cross-cultural communication, market entry strategies, and global branding.

Overall, the curriculum for MBA Marketing online courses is designed to equip students with the knowledge and skills needed to succeed in the dynamic and competitive field of marketing. By combining theoretical concepts with practical applications, students can develop a strong foundation in marketing strategy, consumer behavior, digital marketing, and brand management.