London School of International Business (LSIB)

What are the key subjects covered in MBA Marketing EAD?

Key Subjects Covered in MBA Marketing EAD

When pursuing an MBA in Marketing, students can expect to delve into a wide range of subjects that are essential for understanding the dynamic world of marketing. Here are some of the key subjects covered in an MBA Marketing EAD program:

Subject	Description
Marketing Management	This subject covers the fundamental principles of marketing, including market research, consumer behavior, product development, pricing strategies, and distribution channels.
Digital Marketing	In today's digital age, understanding digital marketing is crucial. This subject covers topics such as social media marketing, search engine optimization (SEO), email marketing, and online advertising.
Brand Management	Building and managing a strong brand is essential for any marketing professional. This subject covers brand positioning, brand equity, brand identity, and brand communication strategies.
Consumer Behavior	Understanding consumer behavior is key to developing successful marketing campaigns. This subject explores the psychological, social, and cultural factors that influence consumer decision-making.
Market Research	Market research is essential for identifying market trends, understanding customer needs, and evaluating the effectiveness of marketing strategies. This subject covers research methodologies, data analysis, and interpretation of results.
Advertising and Promotion	This subject covers the various forms of advertising and promotion, including traditional advertising, digital advertising, public relations, sales promotions, and event marketing.

These are just a few of the key subjects covered in an MBA Marketing EAD program. By studying these subjects, students will gain the knowledge and skills needed to excel in the field of marketing and pursue successful careers in various industries.