London School of International Business (LSIB)

What are the key concepts covered in online MBA marketing?

Key Concepts Covered in Online MBA Marketing

Marketing is a crucial aspect of any business, and obtaining an online MBA in Marketing can provide you with the knowledge and skills needed to excel in this field. Here are some key concepts covered in an online MBA marketing program:

Concept	Description
Market Research	Understanding the importance of market research in identifying consumer needs, preferences, and trends to develop effective marketing strategies.
Consumer Behavior	Studying how consumers make purchasing decisions and the factors that influence their behavior, such as psychological, social, and cultural factors.
Brand Management	Learning how to create, maintain, and enhance a brand's image and reputation through strategic branding initiatives.
Digital Marketing	Exploring the various digital marketing channels and techniques, such as social media marketing, search engine optimization (SEO), and email marketing.
Marketing Strategy	Developing comprehensive marketing plans that align with business objectives and target market segments to achieve competitive advantage.
Advertising and Promotion	Understanding the role of advertising and promotional activities in reaching target audiences and driving brand awareness and sales.
Market Segmentation	Segmenting the market into distinct groups based on demographics, psychographics, and behavior to tailor marketing efforts and messages.
Product Development	Managing the product development process from ideation to launch, including product positioning, pricing, and distribution strategies.

These key concepts are essential for aspiring marketing professionals to master in order to succeed in today's competitive business environment. By completing an online MBA in Marketing program, you can gain a deep understanding of these concepts and apply them effectively in real-world marketing scenarios.