London School of International Business (LSIB)

What are the key components of e-business in MBA?

Key Components of e-Business in MBA

When it comes to e-business in MBA, there are several key components that play a crucial role in the success of an online business. These components are essential for understanding how to effectively manage and operate an e-business in today's digital world. Let's take a look at some of the key components:

Component	Description
E-commerce	The buying and selling of goods and services over the internet. This includes online retail stores, online marketplaces, and online auctions.
Digital Marketing	The use of digital channels such as social media, email, and search engines to promote products and services to a target audience.
Supply Chain Management	The management of the flow of goods and services, including the movement and storage of raw materials, work-in-progress inventory, and finished goods.
Customer Relationship Management (CRM)	The management of interactions with customers, including customer service, sales, and marketing efforts to build customer loyalty and retention.
Data Analytics	The process of analyzing data to uncover insights and make data-driven decisions to improve business performance.

These key components are essential for any MBA student looking to succeed in the world of e-business. By understanding and mastering these components, students can effectively navigate the digital landscape and drive success for their online businesses.