London School of International Business (LSIB)

What are the core subjects covered in MBA Ecommerce curriculum?

Core Subjects Covered in MBA Ecommerce Curriculum

When pursuing an MBA in Ecommerce, students can expect to delve into a variety of core subjects that are essential for understanding the intricacies of the online business world. These subjects are carefully curated to provide students with a well-rounded education that prepares them for success in the rapidly evolving digital marketplace.

Subject	Description
Ecommerce Strategy	This subject covers the fundamentals of developing a successful ecommerce strategy, including market analysis, competitive positioning, and customer segmentation.
Digital Marketing	Students will learn about various digital marketing techniques such as SEO, SEM, social media marketing, and email marketing to drive traffic and increase conversions.
Ecommerce Analytics	This subject focuses on using data analytics to measure and optimize ecommerce performance, including key metrics, data visualization, and predictive analytics.
Supply Chain Management	Students will explore the intricacies of supply chain management in the ecommerce context, including inventory management, logistics, and fulfillment.
Ecommerce Platforms	This subject covers the various ecommerce platforms available in the market, their features, and how to select the right platform for a business.
Customer Experience Management	Students will learn how to design and optimize the customer journey on an ecommerce website to enhance user experience and drive customer loyalty.

These core subjects provide students with a comprehensive understanding of the key components of ecommerce business operations, equipping them with the knowledge and skills needed to succeed in the competitive online marketplace. By mastering these subjects, MBA Ecommerce graduates are well-prepared to navigate the challenges and opportunities of the digital economy and drive growth for their organizations.