London School of International Business (LSIB)

Are there any hands-on exercises or projects in Total: Demand Gen?

Yes, Total: Demand Gen offers a variety of hands-on exercises and projects to help you apply the concepts you learn in a practical way. These exercises are designed to give you real-world experience and enhance your skills in demand generation. Here are some popular hands-on exercises and projects you can expect to work on:

Hands-On Exercise/Project	Description
Creating a Lead Generation Campaign	You will have the opportunity to create a lead generation campaign from start to finish. This includes identifying target audiences, developing messaging, selecting channels, and measuring results.
Optimizing Conversion Rates	You will work on optimizing conversion rates by A/B testing landing pages, email campaigns, and other marketing assets. This exercise will help you understand the importance of data-driven decision-making.
Building a Marketing Automation Workflow	You will get hands-on experience in building a marketing automation workflow using tools like HubSpot or Marketo. This project will help you understand how to nurture leads and drive them through the sales funnel.
Analyzing Marketing Performance	You will analyze marketing performance metrics such as ROI, CPL, and conversion rates. This exercise will help you gain insights into the effectiveness of your marketing efforts and make data-driven decisions.

These hands-on exercises and projects are designed to give you practical experience and prepare you for a career in demand generation. By working on real-world projects, you will not only enhance your skills but also build a portfolio that showcases your abilities to potential employers. So, if you are looking to gain hands-on experience in demand generation, Total: Demand Gen is the perfect place for you!