London School of International Business (LSIB)

3.. using the porter model, which generic business-level strategy is nordstrom pursuing?

Which Generic Business-Level Strategy is Nordstrom Pursuing?

Nordstrom, a well-known American luxury department store chain, is pursuing a differentiation strategy based on the Porter Model. This strategy focuses on offering unique and high-quality products and services to customers in order to stand out from competitors in the market.

Let's break down Nordstrom's business-level strategy using the Porter Model:

Porter's Generic Strategy	Description
Differentiation	Nordstrom focuses on offering a unique shopping experience to its customers by providing high-quality products, exceptional customer service, and a personalized shopping experience. This sets Nordstrom apart from its competitors who may offer similar products but lack the same level of customer service and attention to detail.

Nordstrom's differentiation strategy is evident in its commitment to providing a wide range of luxury and designer brands, as well as exclusive collaborations with popular designers. The company also offers personalized styling services, free shipping and returns, and a generous loyalty program for its customers.

By focusing on differentiation, Nordstrom is able to attract a loyal customer base who are willing to pay a premium for the unique shopping experience and high-quality products that the company offers. This strategy also helps Nordstrom to maintain a strong brand image and stay ahead of competitors in the highly competitive retail industry.

In conclusion, Nordstrom's pursuit of a differentiation strategy based on the Porter Model has been successful in setting the company apart from its competitors and attracting a loyal customer base. By offering unique products and services, exceptional customer service, and a personalized shopping experience, Nordstrom has been able to maintain its position as a leading luxury department store chain in the market.