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Consumer Behavior | Hotel Marketing |
---|---|
85% of consumers read online reviews before booking a hotel | Implement a review management strategy to monitor and respond to reviews |
Mobile bookings account for 40% of hotel reservations | Optimize your website for mobile users and consider developing a mobile app |
Personalized marketing can increase conversion rates by 10% | Use data analytics to segment your audience and deliver targeted campaigns |
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Authentic source of data: Industry research report on consumer behavior and hotel marketing trends.